Story House Creative

I was asked by a friend of mine to produce a logo and identity for his new creative agency. We came up with a simple logo mark and type which could work well across all formats. Here is what we came up with, along with some other concepts and unused ideas.

The first concept, which in the end was unused in favor of concept 2 which was more unique, and did a better job including the 'house' imagery.

Working towards the final logo mark.

The final logo mark.